2.16.2018

Shiseido: My Essential Energy Event in Los Angeles

It's not every Wednesday that this mama of three gets to go out to a fabulous event in Hollywood so when Attract Magazine asked me to attend an event for the launch of Shiseido's new line I was all in.


Shiseido hosted a fabulous dinner party in Los Angeles for the launch of their Essential Energy line properly named My Essential Energy. The moment you entered the prestigious estate where this event took place you could smell the refreshing scent of the new products.

Dinner was served outside under the stars during an unusually warm winter night. The top beauty and fashion influencers dined on a Japanese style cuisine. Dinner was followed by a presentation of the Essential Energy line and a party to celebrate the product launch. 

In a beautifully lit up room the products were displayed on white pedestals for sampling. The Essential Energy line consists of a Day Cream, Moisturizing Gel Cream and a Moisturizing Cream. While sampling the products I met Jennifer Jeng (PR for Shiseido) and she explained to me how these new products use ReNeura Technology inspired by neuroscience to re-awaken the skin's sensors therefore making the skin more responsive to your daily skincare regimen. We also discussed the main ingredients of the product, the Ashitaba plant and Citrus Unshiu peel extract. Both are Japanese plant and fruit that have healing and rejuvenating powers and give off a calming scent.

In a room filled with balloons and Instagram worthy lighting there were small viles suspended from the ceiling containing the aroma of the product. This room smelled heavenly and was a big hit at the party.

At the end of the night Shiseido provided each guest with a swag bag filled with Essential Energy products. Thank you Shiseido for the great swag bag and for hosting an unforgettable event.



The even invitation called for a warm chic dress code: Sweater, Pants 


You can shop the Essential Energy line below by clicking directly on each picture.



Pictured from left to right: Day Cream, Moisturizing Gel Cream & Moisturizing Cream

Photography: Sandie Alvarez

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